Meriden Financial Planning appoints new director

Meriden Financial Planning in Stourbridge, West Midlands has appointed Eleanor Jordan as its first female director.

Eleanor joined the business in January 2023, taking an active interest in updating and streamlining the firm’s systems and processes in addition to her advisory role.

She now joins fellow directors Richard Oliver and Richard Chapman, as well as the firm’s managing director, Duncan Chance, on the Meriden board.

Eleanor qualified as one of the youngest chartered financial planners in the UK at the age of 24 and has since built up eight years of experience in the financial services industry.

In her new role, she’ll focus on evolving the business and delivering good client service, as well as taking responsibility for staff wellbeing and human resources.

Eleanor said: “At Meriden Financial Planning, our overall goal is to ensure client satisfaction is at the forefront of everything we do.

“In a sector with an ageing workforce that has historically been slow to adapt to digitisation, I want to use my directorship as an opportunity to embrace the latest technologies and processes within our business – putting Meriden at the forefront of the industry, delivering excellent client outcomes and building a profitable business.”

Duncan added: “We’re delighted to have appointed Eleanor as a director. It’s very much deserved.

“She already contributes a lot to the business, and we’re sure that this will continue.

“These are exciting times for Meriden Financial Planning.

“We’re always wanting to invest in ambitious young talent and have previously supported three members of the team through our apprenticeship programme.”