Dorset’s Precision Fuel & Hydration to continue supplying IRONMAN runners
Precision Fuel & Hydration (PF&H) is to remain official hydration partner for IRONMAN triathlon events in Europe, South Africa and Oceania through 2025 after a successful five-month collaboration.
The company will also supply the upcoming IRONMAN 70.3 World Championships in Taupo, New Zealand this December.
Since coming aboard as a partner this May, PF&H has provided its PH 1000 electrolyte drink to athletes at more than 40 IRONMAN events.
PH 1000 is designed to enable athletes to pull on two of the ‘three levers’ of endurance sports nutrition – fluid and sodium – with the third lever, carbohydrate, being delivered through a selection of energy products and snacks from other brands.
Andy Blow, CEO of PF&H, said: “Having raced IRONMAN triathlons as a pro back in the early 2000s, I’m delighted that PF&H is continuing as an official partner and that we were able to expand our support to more triathletes around the world.
“It was my own experiences with hydration and cramping issues in races such as Kona and Nice that led to the founding of our business back in 2011, and we’ve been helping athletes get ‘the fourth discipline’ right at IRONMAN events ever since.”
Scott DeRue, CEO of IRONMAN, added: “The feedback from our athletes in Europe this year was overwhelmingly positive.
“Now we have the opportunity to extend the reach to more athletes, and we couldn’t be more excited.”
