Foresight centre is result of tie-up between Hyundai Motor Group and University of Oxford
A collaboration between global automotive giant Hyundai Motor Group and Oxford University has led to the opening of the Foresight Centre at the Saïd Business School.
The new centre will be dedicated to the group's long term strategy. It will be home to innovative research and conversations between government agencies, academia and industry experts.
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"This is an exciting and important partnership with the Hyundai Motor Group, that will see our world leading research and academics shape the future of business through values-based research," said Professor Soumitra Dutta, the dean of Saïd Business School, at an opening ceremony.
"Hyundai Motor Group’s vision to pursue a better future for humanity very much aligns with our school’s values, and we look forward to a fruitful and mutually enriching collaboration."
Gyun Kim, executive vice president and head of Hyundai Motor Group Business Intelligence Institute, added: "The automotive industry is undergoing a paradigm shift and significant changes in business environments, leading to unprecedented uncertainty.
"In such times, it is crucial for companies to move away from an experience-based approach and adopt a long-term perspective to identify large-scale future trends.
"We expect that the Foresight Centre will play a significant role in cultivating a multifaceted and comprehensive perspective on the future within organisations, known as ‘future literacy’."
Specialised programs, such as the Oxford Scenarios Programme and Oxford Futures Forum will be implemented to share these insights across the Hyundai group
The Foresight centre will also engage with the group’s open innovation network across key locations, including in the US, China, India, Germany, and Singapore.
The Foresight Centre will be directed by Professor Rafael Ramirez, widely respected for his expertise in future scenario planning, and co-directed by titular associate Professor Trudi Lang, who also brings extensive knowledge and experience in strategic foresight.
Saïd business school offers accredited degrees and diplomas for undergraduates and postgraduates. It educates global business leaders and innovators across every industry and sector.
