Jaguar Land Rover rolls out natural rubber tyres across luxury range
Jaguar Land Rover (JLR) has joined forces with tyre manufacturer Pirelli in an industry‑first commitment to use FSC‑certified natural rubber tyres across its range of modern luxury vehicles.
JLR, which is headquartered in Coventry with a centre in Gaydon, will be the first to adopt these tyres at scale, debuting on the new Range Rover Electric. The commitment will amount to over 250,000 FSC‑certified tyres per year.
The company says it’s also working to ensure that natural rubber used in its tyre production is traceable across every processing stage through to origin.
The Forest Stewardship Council (FSC) chain of custody certification process verifies that a material has been identified and separated from non‑certified material as it makes its way along the supply chain, from the plantations to the tyre manufacturer.
Andrea Debbane, sustainability director at JLR, said: “This is an exciting point in our sustainable luxury journey, as we partner with Pirelli, a company that shares JLR’s sustainability ambition and is at the forefront of sustainable tyre production.
“We’re looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that’s better for people and planet.
“By choosing Pirelli’s FSC‑certified tyres, we're offering our clients high‑quality, high‑performance tyres whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress.”
Matteo Battaini, head of sustainability and new mobility at Pirelli, added: “Innovation in materials and reliability on our products sustainability features are a must for us.
“The FSC certification confirms that forests are managed to preserve biological diversity, while benefiting local workers and communities in a way that is economically beneficial for them.
“We’re pleased that JLR has chosen to join our Pirelli journey as the first car maker to use Pirelli tyres with this certification across a wide range of vehicles.”
