Aston Martin boosts retail presence in the UK with new dealerships
Warwickshire-headquartered luxury car brand Aston Martin revealed it was boosting its retail footprint in the UK with the opening of a series of landmark new dealerships.
Aston Martin Birmingham is now officially open in Solihull, following a £10m investment from dealer partner Grange - part of the Cambria Automobiles group.
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The new 1,204 sq m showroom has created 30 jobs and presents eight curated Aston Martin models, provides an exquisite bespoke handover experience, and supports ongoing maintenance of vehicles.
The brand's footprint in the north of England has also been boosted by the launch of a new state of the art 1,468 sq m dealership in Leeds, to be operated by Yorkshire-based automotive retailer JCT600.
The new locations have drawn design inspiration from Aston Martin’s first global flagship location, Q New York, which is on the corner of Park Avenue and West 57th Street.
As well as the new dealerships, Aston Martin has introduced Marshall Motor Group to the UK dealer network, which will operate from Sevenoaks, representing South East England.
The UK dealer network will continue to build a portfolio of new developments across the remainder of 2024 and 2025, the company said.
The new UK dealerships build on Aston Martin’s expansion in Europe with new showrooms and boutique locations in Baden-Baden, Nürnberg, Hamburg and Prague all to open before the end of this year.
"The investment in these landmark new UK retail locations comes at the perfect time, as we bring to market the most diverse, dynamic and desirable portfolio within the ultra-luxury and high-performance automotive segments," said Marco Mattiacci, global chief brand and commercial officer at Aston Martin.
"The significant long-term investment being made from our UK dealer network represents the positive trajectory of the Aston Martin brand along with a strong confidence in the new portfolio of models we have brought to market.
"Alongside our partners, we will continue to invest in the retail strategy for our home market and internationally, through development of our network including high-profile flagship locations including a Central London location now identified and set to be revealed in 2025," he added.
