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The Business Magazine July 2024
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Worcestershire's award-winning BetaDen tech accelerator welcomes more entrepreneurs

The Business Magazine article image for: Worcestershire's award-winning BetaDen tech accelerator welcomes more entrepreneurs
Betaden Cohort 8
7 June 2024
Betaden Cohort 8

Eight more Worcestershire technology entrepreneurs have joined BetaDen’s award-winning nine-month Accelerate programme. 

BetaDen offers support to technology entrepreneurs, start-up and scale-up businesses.

The programme offers participating businesses a package of support to rapidly commercialise their innovations including mentoring, proof of concept grant, marketing, a showcase event, free office space at Malvern Hills Science Park and access to BetaDen’s extensive network of partners, alumni and investors.

To date, BetaDen has supported more than 50 innovative technology businesses in the county, whose innovations include world-first and game-changing technologies such as 5G at sea (Jet Connectivity), large-scale 3D concrete printing (ChangeMaker 3D) and voice-face fused recognition technology (FARx). Graduates of the programme have so far supported more than 210 jobs and raised more than £500 millionin investment and funding.

The eight businesses joining the latest (eighth) cohort include DMA Technologies - an online conferencing and virtual exhibition platform based in Worcester and Garland Surgical - a Malvern-based medical device design and development company.

Two more Malvern companies have made the cohort – HD Connectivity (uControl), is developing ismart devices to make everyday tech experiences at home better and 

Nonowrap is developing waste-reducing, smart reusable pallet strap technology.

Based in Worcestershire’s Wyre Forest, Sandfield Engineering is developing a solar-powered, air-operated pollution containment valve that prevents spillages from contaminating water systems, while Bromsgrove based Smart 90 is building an AI-powered business growth platform for accountants.

Split Second Research is a neuroscience-based market research platform based in Worcester and Zone Manager in Redditch is developing a logistics planning and delivery management system.

Donston Powell, Director of External Affairs at BetaDen, said: “We are excited to welcome our latest cohort to BetaDen and work with them to take their innovations to the next level over the coming months. 

“Our award-winning programme is designed to equip participants with the tools and support they need to accelerate the commercialisation of their products and we can’t wait to see what Cohort 8.0 will achieve.”

READ MORE: Worcestershire's BetaDen welcomes new partners to support tech innovation

BetaDen recently announced Apogee Associates, IP experts Wynne-Jones IP and Jerroms and Higgs LLP as commercial partners for this latest cohort. 


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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