Peter Cooper Motor Group expands its operation to represent OMODA and JAECOO

The Peter Cooper Motor Group has expanded its portfolio by representing the new automotive brands OMODA and JAECOO, part of global car giant Chery, which has entered the UK market for the first time.

The Peter Cooper Motor Group will cover Hampshire and West Sussex, utilising part of its existing Volkswagen showrooms in Southampton (Shirley Road) and Chichester to create multi-franchised outlets.

These revamped showrooms will now offer Volkswagen and the new OMODA and JAECOO models from the same locations.

JAECOO's entry into the UK market will be marked by the J7 mid-size SUV, which will feature a plug-in hybrid powertrain later this year. Both the OMODA and JAECOO brands boast a seven year warranty, giving peace of mind and assurance to all customers.

These new franchises follow the Peter Cooper Motor Group's recent expansion, which included the acquisition of Viking Garages Kia last year. Now renamed to Peter Cooper Kia this month and situated in a new site in Hedge End Southampton, which has recently undergone a complete Kia corporate identity makeover.

Managing Director of the Peter Cooper Motor Group, Darren Cooper, said: “We are thrilled to represent the new OMODA and JAECOO franchises, as they complement our current customer offering throughout the group. They will be a compelling customer offer for anyone looking to purchase a new car due to their innovative, futuristic designs; their extremely high level of standard equipment, and of course their seven-year warranty.

“Using the latest advanced technology and environmental protection and energy saving techniques, the new OMODA brand will also offer an exclusive O-Club. Exclusive owners will benefit from a global social platform, not just for the vehicles but also include a clothing range and a new modern way to interact with other OMODA owners. We look forward to building the brand and creating a network of customers throughout our group.”