Newbury's Gamma acquires BrightCloud

Newbury's Gamma Communications plc, a leading provider of technology-based communication services across Europe, has expanded its contact centre and customer experience (“CX”) expertise and capabilities with the acquisition of BrightCloud Group Ltd, a privately owned company.

The acquisition is a further accelerator in Gamma’s objective to become a leading managed service provider for enterprises across Europe looking to transform their communications estates. The acquisition also further deepens Gamma’s strategic partnership with Cisco.

Gamma already provides contact centre as a service (CCaaS) support to businesses and the acquisition aims to expand its expertise and capitalise on the CX transformation growth opportunity, specifically across European markets.

Andrew Belshaw, CEO at Gamma, said: We are delighted to welcome BrightCloud and the team to the Gamma group. BrightCloud has a strong reputation in the Cisco ecosystem and in-depth expertise in supporting CCaaS implementations and CX transformations and, together, we can provide our current and future customers with the best in industry solutions for leading CX and CCaaS delivery.

Gregor Campbell, Director of CX Practice, BrightCloud added: We’re excited to become part of Gamma for many reasons: the culture, the ambitious growth plans, and strong leadership that align well with our company ethos. Importantly for our customers, knowing we are being acquired by an organisation that puts relationships first, means we know our customers will continue to get the specialist care and attention they have been used to but now with greater resources.

FRP Corporate Finance advised the shareholders of BrightCloud Group on its sale.

Additional sell-side advisers were Keystone Law (legal), and DSA (tax). Buy-side advisers were Bird & Bird (legal) and RSM (financial due diligence).