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The Business Magazine July 2024
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Bicester’s Translogik expands into Southeast Asia with new partnership

The Business Magazine article image for: Bicester’s Translogik expands into Southeast Asia with new partnership
8 October 2024

Translogik, a division of Transense Technologies, is set to enter a new global market after signing a strategic distribution partnership with Indonesian firm AssetFindr.

Based in Oxfordshire, Translogik develops and manufactures tyre inspection and data capture tools.

It’s now found a strong partner in AssetFindr, a provider of advanced maintenance management software and IoT device solutions.

Sugih Sutjiono, the company’s CEO, has more than 12 years of industry experience working with tyre manufacturers and transport operators across Indonesia.

He and his team have helped develop solutions for fleet operators in logistics, mining and other transport sectors.

The new partnership will see Translogik’s wireless tyre inspection tool integrated into AssetFindr’s platform, enabling fleet operators to streamline tyre management.

Kevin Hennelly, director at Translogik, said: “We’re thrilled to collaborate with AssetFindr.

“This partnership will provide fleet operators with real-time tyre data, enhancing efficiency, reducing downtime and improving tyre procurement.

“We look forward to bringing these operational benefits to new customers in Southeast Asia.

“Our partnership with AssetFindr also marks a significant milestone for Translogik as we continue to expand our footprint in the Asian market, offering innovative solutions to fleet operators across the region.”

Sugih added: “We’re excited to partner with Translogik to enhance our platform with their market-leading tyre inspection technology.

“This integration will greatly improve tyre management for our clients, driving efficiency and cost savings.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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