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The Business Magazine July 2024
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Persimmon Homes makes senior Midlands appointment

The Business Magazine article image for: Persimmon Homes makes senior Midlands appointment
Elizabeth Woods, strategic land director designate at Persimmon Homes
8 October 2024
Elizabeth Woods, strategic land director designate at Persimmon Homes

Persimmon Homes has strengthened its land teams across the Midlands with the appointment of Elizabeth Woods as strategic land director designate.

Stepping up from her previous role as strategic land and planning manager, Elizabeth has been with the housebuilder’s South Midlands team for 11 years, having joined as a graduate in 2013.

She’ll now be working across both the South Midlands and Midlands regions, working on the acquisition and development of strategic land across Worcestershire, Warwickshire, Oxfordshire and Northamptonshire.

Elizabeth said: “I’m delighted to have been promoted to land director designate, and I’m looking forward to a new challenge and playing my part in ensuring quality homes and infrastructure remain at the heart of what we do.

“My new role will involve working across a much wider geographic location and engaging with a number of new land promoters and local authorities to secure new strategic site for Persimmon to develop its communities.

“I’m excited to start this next step of my career.”

Russell Griffin, managing director at Persimmon Homes South Midlands, said: “We’re delighted to promote Elizabeth to land director designate.

“Her skills and experience have been a real asset to the South Midlands business and the Persimmon Group overall.

“With her promotion, this will only continue to be the case.”


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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