Brands beyond lockdown. Business and Innovation Magazine continues helping companies keep their profile high
As 2020 progresses, businesses are emerging into a different landscape. Over the last 6 months the magazine industry has adapted quickly to support readers and the advertising community and will continue to do so, as regional businesses look forward.
Good quality regional magazines are exceptionally effective at serving business communities. They deliver a healthy dose of positivity and persuasion along with essential regional news to help people and companies make the most of any situation – even one as challenging as a global pandemic.
Since March, we have invested time and money in our B2B daily news website to widen our window to the world for regional businesses which, more than ever, need to raise their profile to keep the business community well-informed, reveal new business opportunities and celebrate success.
Magazine’s digital platforms have seen incredible growth during this period as readers looked for help, advice and relevant news sources and our Business & Innovation Magazine digital stats are proof of this. We have seen a huge rise in our online readers for the magazine and you can read more on this here: www.businessinnovationmag.co.uk/rise-in-online-readership-of-business-innovation-magazine-beats-national-figures/
The amount of content on our vast and growing B2B website, e-newsletters and targeted social media channels has soared. We have achieved record numbers of visitors and readers since March with engagement to the region’s business community through our digital channels at an all-time high.
Due to these unprecedented times, we haven’t produced our printed issue since March, but with many businesses now looking forward, we are now being asked for information on our next issue. We are pleased to say we will be bringing back our printed Magazine again in the New Year with a March issue to be published in time to kick of the spring of 2021.
In the meantime, thanks to three years of successful growth, Business & Innovation Magazine has a strong brand, a very loyal senior B2B audience and efficient digital means to reach them.
Kirsty Muir, Commercial Director and Co-founder of the business, explains: “As magazine publishers we are here to help advertisers bounce back and offer a highly relevant and trusted positive B2B media platform to connect with their customers. Companies trading through this crisis need to maintain awareness of their products and services, and Business & Innovation Magazine is the ideal platform to do this"
Businesses and organisations across the region are currently using our specially devised digital packages to promote their business during this time.
These packages include a mix of digital brand adverts, plus article content pieces on both our B2B website and twice-weekly B2B e-newsletters, along with being shared across our extensive social media channels. This mix offers a great way to keep business profiles high and at the forefront of the regions business community at a time when companies and business owners are highly engaged online and looking for information, products and services.
Business & Innovation Magazine’s targeted audience is ideal for those who want to engage with the business community, share their business story and show visibility of their brand, products, services and teams expertise.
For information on marketing your business, please speak to Kirsty Muir on 07971 912020 or email [email protected]
More information on our digital packages can be found below
Business & Innovation Magazine - Digital Marketing Packages
PACKAGE A – 1 calendar month = £850 +vat
- 1- month Home Page takeover - Includes: Top Leaderboard advert + MPU advert + Promotional content article slot
- Plus
- 1-week home page featured content article slot = Business Central: We are here to support your business
- 4 x e-newsletter leader banner digital adverts with URL link = weekly
- 4 x e-newsletter content featured article slots = weekly
- Social media sharing of your content article across B&I Magazine social media channels
PACKAGE B – 1 calendar month = £750 +vat
- 1-month website takeover section - Includes: Top Leaderboard advert + MPU advert + Promotional content article slot
- Plus
- 1-week home page featured content article slot = Business Central: We are here to support your business
- 4 x e-newsletter leader banner digital adverts with URL link = weekly
- 4 x e-newsletter content featured article slots = weekly
- Social media sharing of your content article across B&I Magazine social media channels
PACKAGE C – 1 calendar month = £550 +vat
- 1-month website footer row package - Includes: Landscape digital advert + Promotional content article slot
- Plus
- 4 x e-newsletter banner digital adverts with URL link
- 4 x e-newsletter standard content article slots (banners and articles can be on consecutive weeks or split fortnightly across the month)
- Social media sharing of your content article across B&I Magazine social media channels
PACKAGE D – 1 calendar month = £425 +vat
- 1-month website footer row package - Includes: Landscape digital advert + Promotional content article slot
- Plus
- 2 x e-newsletter banner digital adverts with URL link
- 2 x e-newsletter standard content article slots (banners and articles can be on consecutive weeks or split fortnightly across the month)
- Social media sharing of your content article across B&I Magazine social media channels
e-newsletter content only packages
PACKAGE E – 2 weeks = £525 +vat
- 2 x e-newsletter Top highlighted article feature slots (can be consecutive weeks or split fortnightly across a month)
- All stories will be featured on our website with a digital advert embedded in the story.
- Social media sharing of your content article across B&I Magazine social media channels
PACKAGE F – 1 week = £225 +vat
- 1 x e-newsletter standard content article slot.
- All stories will be featured on our website with a digital advert embedded in the story
- Social media sharing of your content article across B&I Magazine social media channels
Website takeovers and footer row advert packages are available on the following website sections:
- HOME Page takeover
- HOME Page Feature Slot - Business Central: Here to support your business article (part of package A & B)
- REGIONAL - Gloucestershire takeover
- REGIONAL - Gloucestershire footer row
- REGIONAL - Oxfordshire takeover
- REGIONAL - Oxfordshire footer row
- REGIONAL - Worcestershire & Hereford takeover
- REGIONAL - Worcestershire & Hereford footer row
- REGIONAL - South Gloucestershire & Bristol takeover
- REGIONAL - South Gloucestershire & Bristol footer row
- REGIONAL - Coventry & Warwickshire takeover
- REGIONAL - Coventry & Warwickshire footer row
- REGIONAL - Thames Valley & Swindon takeover
- REGIONAL - Thames Valley & Swindon footer row
- SECTOR - Science & Technology takeover
- SECTOR - Science & Technology footer row
- SECTOR - Manufacturing & Engineering takeover
- SECTOR - Manufacturing & Engineering footer row
- SECTOR - Recruitment & Careers takeover
- SECTOR - Recruitment & Careers footer row
- SECTOR - Construction & Commercial Property takeover
- SECTOR - Construction & Commercial Property footer row
- SECTOR - Cyber & IT takeover
- SECTOR - Cyber & IT footer row
- SECTOR - Legal & Financial takeover
- SECTOR - Legal & Financial footer row
- CONSUMER – Out on the Town takeover
- CONSUMER – Out on the Town footer row
- CONSUMER – Brands to Inspire takeover
- CONSUMER – Brands to Inspire footer row
- CSR - Business in the Community takeover
- CSR - Business in the Community footer row
ARTWORK AND CONTENT SPEC
ARTICLE CONTENT MARKETING: Content is a form of marketing focused on creating, publishing, and distributing content for an online audience. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. It builds trust and rapport with the audience. It is often used by businesses in order to: Engage an online community of users, Increase brand awareness or credibility, Attract attention and generate leads and Expand their customer base.
Content article copy: to be supplied as a word document
Content marketing can be presented in a variety of formats, including news, case studies, how-to guides, question and answer articles, blogs etc.
- 1 x word document of an article
- Length - For SEO purpose we recommend the article is a minimum of 400 words
- All articles should have contact details and call to action message at the bottom
- Articles can have hyperlinked content and social media handles etc
- Accompanying image (square if possible) to be sent as a jpeg. Can be an image or logo.
Digital advert artwork design spec and inventory
DIGITAL ADVERT DIMENSIONS
- Leaderboard web advert – 1146px -138px – to be sent with URL link for website landing page
- MPU web advert – 700px - 700px – to be sent with URL link for website landing page
- Footer row web advert – NEW - 980px x 672px – to be sent with URL link for website landing page
- e-newsletter advert banner dimensions - 640px by 100px - to be sent with link website URL landing page link
DIGITAL ARTWORK SPECIFICATION
- All artwork must be supplied in a JPG, GIF or SWF format.
- Flash banners ARE acceptable. All Flash banners MUST be exported with a window mode of “Transparent Windowless”.
- For animated banner adverts please use GIF format (maximum file size 150k).
- All images should be supplied at minimum 72dpi (dots per inch/resolution) and using the RGB colour mode.
- All artwork must be supplied JPG or GIF format
- All images should be supplied at minimum
- 72dpi (dots per inch/resolution) and using the
- RGB colour mode
- Logo to be supplied in a JPG, GIF or EPS format at minimum 150 dpi (dots per inch/ resolution)
Digital package prices are per package and charged per calendar month and will be invoiced on the 1st of a month or as near possible. All content marketing remains permanently on the Business & Innovation Magazine website. Content Articles that are not part of the website takeovers or bottom row takeovers are superseded by the newest news content but remain on the website and are available on our website for social media sharing and promotion.
E-newsletters are sent twice weekly
- Tuesday (with a Thursday resend to unopened recipients)
- Wednesday (with a Friday resend to unopened recipients)
