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The Business Magazine July 2024
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Trio of food and drink brands invest in Festival Place, Basingstoke

The Business Magazine article image for: Trio of food and drink brands invest in Festival Place, Basingstoke
3 October 2024

Festival Place shopping centre in Basingstoke is set to welcome two new food and drink brands later this year.

Heavenly Desserts and family-run cafe operator Boswells have committed to launch at the centre, while wagamama will also be significantly expanding its footprint.

Poppy Radford, asset manager at CBRE-owned Sovereign Centros, said: “At Festival Place, we’re committed to not only adding new brands to diversify our offer, but to nurture existing tenants, creating space for them to invest and grow.

“This latest trio of deals is evidence of this ongoing commitment, with Boswell’s and Heavenly Desserts adding two fresh hospitality options and wagamama’s upcoming expansion strengthening the centre’s restaurant offer even further.”

Boswells and wagamama will both occupy a 3,900 sq ft unit at the centre, with Heavenly Desserts taking 1,300 sq ft opposite Five Guys.

Nick Burn, managing director of Boswells, added: “With more than 18 cafés located across the South, we’ve long been wanting to come to Basingstoke.

“As the heart of the town’s retail and leisure offer, Festival Place makes for the ideal home, and we’re looking forward to introducing our family-run concept to a brand-new audience.”

Lunson Mitchenall and GCW represented Festival Place in the transactions.


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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