Gloucester-headquartered kitchenware retailer ProCook posted revenues of £15.9 m in the second quarter, down more than nine per cent year on year, but 110.4 per cent higher on a like for like basis than in 2020, pre-pandemic.
In the year to date, ProCook said it has attracted 320,000 new customers to shop with ProCook for the first time and increased its 12 month repeat purchase rate to 25.3 per cent. As a result, the number of active customers in the last 12 months has now increased to above one million.
However average transaction values have declined.
It opened one new store during the quarter and completed two relocations to larger sites in the same shopping centres.
Daniel O’Neill, Chief Executive Officer & Founder, said: “Whilst the consumer and macro environment remains uncertain, we are pleased to have seen a marked improvement in recent trading, as we enter the important pre-Christmas trading period.
“We remain confident in our specialist offer, with quality product ranges and fantastic service underpinned by our value-for-money credentials across all price points.
“We are focused on building on our recent trading momentum and strong foundations to develop the ProCook brand, strengthening our market position and customer proposition, and we continue to invest in areas that will improve our operational efficiency and capacity. This will leave us better placed to capture further growth opportunities as trading conditions improve.
“We are incredibly proud to be at the forefront of the B Corp movement in our sector, in which only a select group have been certified as B Corps. Being the first retail brand which is listed on the London Stock Exchange to have achieved B Corp status is an enormous achievement by everyone at ProCook.”
https://www.businessinnovationmag.co.uk/gloucesters-procook-awarded-b-corp-certification/
