The world is awash with time-sapping corporate videos lacking storytelling which then renders them unable to tap into our emotions, tell us something we don\u2019t know or teach us something new.<\/p>
The power of story is not lost on video production company Sightline<\/a><\/strong> whose motto is 'We Tell Stories' and, as founder Keith Thomas explains, it is this acute appreciation of the power of a story that has led to the firm's success alongside a razor-sharp focus on customer trust and service.<\/p> Sightline was acquired by Black Ox<\/a><\/strong>, publishers of The Business Magazine<\/a><\/strong>, in April this year with all staff from the Guildford-based video production firm moving across.<\/p> Keith, who founded Sightline 35 years ago, explains that the first step to take when crafting a video for a product or service is to consider where the video will sit in the company\u2019s marketing strategy and what purpose it will serve.<\/p>